This video post on Citizen Journalism from the creators of the Digital Journal outlines the nature of citizen journalism, the way in which it can be utilised and the ways in which it has progressed. As they are themselves part of the citizen journalism movement, they see that it is an incredibly valuable incorporation into modern journalism, stating that it provides "rare and exciting glimpses into the world around us."
They raise the positive points that it allows the use of multiple perspectives and the creation of greater connections between the media, journalists and citizens, both those who seek to contribute and those who simply consume.
An important quote to the entire field of citizen journalism that they incorporate into their video is from Richard Sambrook, Director of BBC's Global News Division, as he states that citizen journalism is:
" ...fundamentally changing our relations with the audience, how they use new digital tools and what they expect from us... We must also help those who receive our news to contribute to our services as we witness fundamental realignment of the relationship between broadcaster and the public."
The realignment of relationships can be seen as one of the greatest aspects of citizen journalism, as it will greatly impact upon consumption of the media as well depending upon whether it is embraced or kept away from the traditional journalism.
Yet as they raise more and more points on the positive examples of citizen journalism and the many examples of how it has been utilised, it becomes clear how much of an impact citizen journalism is having upon our world of media. It has become an inescapable force.
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